As apart of the launch of Freshprints brand Heavy Weight Hoodies, I designed merchandise for the 2024 Chapter Leadership team of Pi Beta Phi Arizona Alpha. Additionally, I directed and produced this shoot, marking my first directed and produced campaign for a multi-million dollar company, completed during my Senior year of College.
The shoot was in promotion of the brand new Freshprint’s brand heavy weight hoodies and crewnecks. Initially, we shot in blanks, and the design was added digitally afterwards.
The Chapter Leadership team shot in blanks, and the design created was added in post. The design was created in reference to the Chapter’s location, Tucson, Arizona.
